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Land Rover Supports No Mans’ Land


Land Rover gives out their all-out support to Royal Geographical Society expedition led by Dr. Alasdair Pinkerton, of Royal Holloway University of London and Dr. Noam Leshem of Durham University as they traverse 6,000 miles through 19 countries in the new Discovery Sport as they investigate the geographical and political effects of ‘No Man’s Lands’ on today’s modern day society.

Their journey begins on 12th of September from Nomansland in Devon, England, to  Bir Tawil, a disputed territory on the Egypt-Sudan border, often dubbed as ‘the last truly unclaimed place on earth’.

Dr. Alasdair Pinkerton, expedition co-leader said: “This is an extraordinarily ambitious project that goes way beyond standard academic research – 6,000 miles, 19 countries, a demilitarized Buffer Zone and the world’s last truly unclaimed territory, all in little under six weeks. The support and expeditionary expertise of the Royal Geographical Society (with IBG) has been absolutely crucial in the formulation of the expedition, while the training and the Discovery Sport provided by Land Rover will allow us to negotiate some of the most challenging environments and terrains anywhere in Europe and North Africa.

Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director said: “Land Rover is proud to be supporting this ambitious expedition. Our long-standing relationship with the Royal Geographical Society (with IBG) stems from our shared desire to explore and go beyond; this project exemplifies this aspiration, by travelling to some of the most inaccessible areas across Europe and the Middle-East.

The recent addition of Land Rover’s innovative Ingenium diesel engine in to the Discovery Sport delivers impressive torque and power outputs, reduced CO2 emissions and enhanced fuel economy.

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